It’s true that games don’t make nearly as much as the other segments of Microsoft, but Xbox is a continual source of guaranteed revenue that matters to the company.
Game Pass and an expanded ecosystem of cross-platform integration have given Microsoft a high level of trust in gaming. In seven years, Microsoft may have shut down the Xbox and turned it into a $ 11 billion per year segment. That radical turnaround gave Microsoft a taste of the success of games, and now they want more billion-dollar revenue. « Gaming sales exceeded $ 11 billion as we continue to expand our ability to reach the world’s 3 billion players, » said Microsoft.
In a recent AGM, Microsoft CEO Satya Nadella said the company was « very, very gaming focused ». . The Xbox brand is going nowhere, especially now that it’s a money-making service that connects consoles, PCs, and cell phones together. Nadella reiterates that Microsoft values cross-platform reach and that Xbox consoles are no longer the focus.
« The broader vision is to ensure that the 3 billion gamers out there can play their games wherever they want, with all the content they want and with. And that’s exactly what we build our strategy on.
« You have seen that with the ZeniMax acquisition we have doubled our content portfolio. You can see we’re making progress in our community efforts and subscription offerings with Game Pass. And you can expect that from us.
« We’re absolutely, very, very focused on gaming, making sure all 3 billion players around the world are getting the best content, community, and cloud services to improve their gaming experiences in the future. « . «
Derek is fascinated by the interface between technology and games and is always looking forward to new advances. With over six years of gaming journalism experience, Derek wants to keep the gaming sector involved while also taking a look at the technology that powers it. He hopes to one day explore the stars in No Man’s Sky with the magic of VR.
Microsoft Corporation, Satya Nadella, Xbox Game Pass
EbeneMagazine – AU – Microsoft CEO: We are absolutely, very, very focused on games