As you know, US sanctions forced Huawei to sell its subsidiary Honor. According to TrendForce, Honor will be able to occupy no more than 2% of the smartphone market in 2021 due to limited manufacturing capabilities and possible pressure from the United States..
In particular, while sanctions against Huawei are in effect, Honor will not be able to use HiSilicon SoCs. At the same time, contract manufacturers of semiconductor products do not have a reserve capacity to meet the needs of another customer.. This means that Honor will have to work with a component shortage.. Another factor that cannot be dismissed is that, due to relatively small purchase volumes, Honor will not be able to count on large discounts directly related to volumes..
As for the share of Huawei itself in the smartphone market, it is expected to decrease from the current 14% to 4% in 2021. Analysts believe other Chinese manufacturers will take advantage of competitor’s weakening. So, Xiaomi will be able to increase its share from 12% to 14%, Oppo – from 12% to 14%, and Vivo – from 9% to 11%.
Huawei, Samsung Group, Mobile phone, Smartphone
EbeneMagazine – RU – Honor is expected to take no more than 2% of the smartphone market in 2021
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– It is expected that Honor in 2021 will be able to occupy no more than 2% of the smartphone market
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