Optimove, the provider of digital marketing tools, has signed a new agreement with BlueRibbon Software that focuses on improving player participation and retention.
Under the agreement, BlueRibbon would create a turnkey integration with Optimove that would allow Optimove users to develop custom jackpot campaigns, increasing player participation, loyalty and retention.
Yuval Shefler, Vice President, Strategic Partnerships at Optimove, said, “BlueRibbon’s gamification solution is a huge compliment to our platform. Their innovative approach to jackpot marketing campaigns enables our users to create smarter and more effective jackpot promotions specifically tailored to each player’s behavior and preferences.
“We are constantly striving to add value to our customers, whether we’re developing new product features or working with leading solution providers, as is the case with BlueRibbon. ”
Optimove said this new alliance would bring a wider range of benefits that operators can offer their players by integrating BlueRibbon technology.
Dan Fischer, Co-Founder and CMO of BlueRibbon, said, “We are very excited to be working with an industry leader like Optimove as we share their vision of providing operators with world class marketing solutions that deliver real and unique value.
« In the current environment, iGaming operators are constantly looking for new ways to grab player attention and we believe our jackpot solution will be successful in no time. With BlueRibbon, operators can continue to use the existing player data to carry out personalized marketing campaigns that keep the gaming experience fresh and exciting through achievable profits. ”
Optimove, Marketing, Partnership, Customer Relationship Management
EbeneMagazine – GB – Optimove concludes BlueRibbon integration agreement
Associated title :
– Optimove joins BlueRibbon integration agreement
– BlueRibbon seals strategic Optimove partnership
– BlueRibbon signs new strategic partnership with Optimove
– Optimove signs BlueRibbon integration agreement