Ebene Magazine – After donating $ 1 million to Georgia Voting Rights Groups, Patagonia urges more CEOs to join forces


After donating $ 1 million to constituencies in Georgia, Patagonia is calling on more business leaders across the country to stand up.

The effort comes from bringing key players from Coca Cola to Major League baseball up Delta to take a stand against restrictive laws in the recent wave of corporate activism. Many key GOP leaders, including former President Donald Trump and Senate minority leader Mitch McConnell, continue to advocate action and have warned companies to stay on the sidelines.

But Patagonia is undeterred – and the company has made one of its strongest statements on the subject.

“No matter who you voted for in November, democracy won a great victory when nearly two-thirds of the electorate cast a vote. Two thousand CEOs came together to say that it is important for their employees to take time to vote. And Republican and Democratic state and local election officials from all states confirmed that there was no widespread fraud. There were safe elections in every county in the country, ”Patagonia wrote in a post on its website.


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The outdoor company, which has long been a leader in corporate social responsibility, sets out three steps executives should take to protect voting rights.

First, prioritize funding and support efforts to register voters, it said. “At Patagonia, we are making an immediate $ 1 million donation that will be shared equally between the Black Voters Matter Fund and the New Georgia Project. We don’t have a PAC (Political Action Committee), but if your company does, please consider suspending posts to politicians who suppress the voices of people of color. « 

Patagonia said executives should also send letters to senators representing states where companies do business, urging political leaders to pass two pieces of legislation – For the People Act and John Lewis Voting Rights Advancement Act – which would make it easier to vote for and target states with histories of discriminatory policies

Finally, leaders should encourage corporations to take action against states that restrict voter access now Major League Baseball has drawn the All-Star Game in 2021 after moving from Georgia to Atlanta. « We need more companies to take a stand and we can use our corporate networks to expand our advocacy, » said Patagonia “The decision to remain silent while threatening the constitutional rights of voters in Georgia and in our country t is tantamount to supporting these unjust laws. Our colleagues, clients and clients will not forget what we are doing right now. « 

Last week, Under Armor, H&M, Levi’s and REI were among the 200 big companies that have come together to crack down on proposals that limit voting. Hundreds of bills on the subject are being audited in states across the country .

The new effort comes after many fashion and shoe manufacturers including Patagonia, Coach, Steve Madden, Birkenstock, Nike and many others announced significant voting efforts ahead of the 2020 elections.

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